ABOUT US
ABOUT US
Club63 provides quality fitness apparel that is affordable, functional, comfortable and durable. On a mission to combat mental health challenges head on, especially within the veteran community, we have aligned ourselves with numerous mental health charities to contribute in a meaningful way. Every purchase you make with us will positively impact someone’s life struggling with mental health. Club63 is more than just apparel, we are a force for change.
PURPOSE
Combating mental health challenges head on
VISION
Australia’s leading fitness apparel brand making a real
difference to mental health
MISSION
To provide affordable, quality, functional, comfortable,
durable fitness apparel
Courageous
It takes courage to go on. It takes courage to ask for help.
Supportive
We never leave a man behind.
Honest
Our communication style is direct, efficient and completely
honest.
Self-Disciplined
Even when we don’t feel like it, even when times are tough,
we will be here.
Our Story
If there is one thing the armed forces will teach you it is how to complete a mission in the grimmest of circumstances. How to draw on the deepest well of your grit, discipline and courage to persevere in the face of unparalleled adversity.
And at Club63, we’re a business on a mission.
In Australia right now there is a mental health epidemic. Almost half of Aussie adults will experience mental ill-health at some point in their lives. In the defence forces, those figures are about the same, but when it comes to suicide the rates are double what they are in the civilian population.
We exist to help change that.
Mental health is something that has touched us personally. It’s what ended the commander of Club63’s 21 year career in the infantry and set him on the path to bring us into the world. His mission – our mission – is to draw on the determination, willpower and stamina cultivated over years in the armed forces to positively impact the mental health of others who find themselves struggling. Through our apparel and fitness club, we are combating mental health challenges head on by giving a percentage of our profits to organisations including Beyond Blue, Swiss 8 and SoldierOn who make a difference to those in need.
We believe that mental health challenges need to be spoken about openly and honestly.
That the ability to be vulnerable is the epitome of strength.
And that it’s about bloody time the stigma surrounding mental health was squashed for good.
Club63 is a nod to our time in service. ‘Club’ pays homage to time spent in Recon Platoon 5/7 RAR while 63 represents our mission callsign. Yet, while we may appeal to those who, like us, have a military background, we are not exclusive; we are not elitist.
Club63 is for anyone who wishes to join the force for change. Anyone who is looking for apparel that is made with purpose and meaning. Anyone who isn’t willing to compromise on their values or comfort and isn’t interested in blowing their budget on poor quality gear that isn’t built to last.
When you choose Club63, you’re supporting a brand that is determined to complete its mission. Who has the persistence, drive and tenacity to advocate for mental health in both the military and civilian communities. And who will turn up, day after day, no matter what to show
others that – regardless of how big or unbearable something feels – change is possible. We just need to foster the resilience to see it through.
Where once we served, now we are in service.